Our History

Our burger recipe is our own home recipe developed in 2020 during the pandemic when options for restaurant food were limited.

It became a hit with our friends and relatives and it grew from there. As we are already in retail food business, we decided to take a step further by using the same baseline recipe and methods to develop other variations.

When travel restrictions eased-up, we used our travels abroad to try as many burger restaurants as possible, especially in the US, where it is considered to have originated and mostly perfected by various.

From our observations, research and talking with actual restaurant staff, we were able to gather more information on how an American diner and burger shop kitchen generally works.

What is obvious – because there is actually no secret to a good burger – is to keep the beef pure, and the ingredients fresh! And that is where we got our tagline.

Our Vision

"To be the leading innovator in burger assembly,
constantly pushing the boundaries of flavor and
creativity, while maintaining the highest standards
of quality and freshness."

Our Mission

"We're more than just a burger joint. We're a
community gathering place where fresh, expertly
assembled burgers bring people together to share
delicious moments."